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Project Plan!
Topic Started: Mar 22 2011, 11:05 AM (97 Views)
Forrest_Ryan
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First off, sorry for getting this up so late, but here it is.


Here is what we need to accomplish in a 1 page paper:

Assigned Tasks
 
a.What products or services will the company sell? Describe your firm’s unique appeal or other sustainable competitive advantage. What do you solve?

b.Who is your target market? (age group, income level, regions, lifestyle, and/or any other relevant segmentations) Why are you targeting this group?

c.What is the market potential (full market size) for your product in units and dollars?

d.What share of that market are you expecting to capture in units and dollars?

e.What are the unit costs, unit price, and sales volume of your product or service? Describe your pricing strategy as penetration (low), parity (average), or premium (high price). Justify your pricing strategy. Indicate your actual selling prices.

f.Justify and quantify your sales expectations for 3 years. How will you fund the growth? How much cash will you burn? When you will be cash flow positive?

g.Who will sell your products or services? (retail, wholesale, sales force, web based, etc.) Who are your competitors? How do you protect against competition?

h.Note your executive team, their strengths, and their positions within the company.

i. 2-3 minute Power Point presentation summarizing only the most powerfully persuasive points of the above paper. Use no more than 5 slides.

j. Print the financial statements of at least one comparable company OR source the Risk Management Association’s Annual Financial Statement Studies pages for your industry.




For A:
The "Name of Place" represents a unique opportunity to create a high energy, dance-theme venue that will primarily cater to college-age women. The development's central location, demographics, and lack of direct competition are major advantages to this project. The new venue will specialize in high-energy themes and will offer beer, wine and an array of liquors and mixed drinks. In addition, the venue will sell nonalcoholic beverages such as soft drinks, juices and bottled water. A "casual" food menu consisting mostly of appetizers and small entrees ranging in cost from six to nine dollars will also be available. Our sales strategy is to open earlier and provide entertainment to bring in an early crowd before 10 P.M. Comedians and Comedy Acts will be booked into the early evening time slot. We will also have contests sponsored by businesses and products that are marketing to our core customers.


For B:
The "Name of Place" will focus primarily on college-age women who are looking for a high energy, fun nightclub environment to socialize and dance. Of course, we are also focused on college-age men but it has been our observation that the club scene is driven by where women choose to spend their money when they go out with friends. At present, none of the local bars create an environment that is responsive to the entertainment demands of this core customer group. This also extends to the areas surrounding the university that we expect will attract new customers to the "Name of Place".


For C:
Need to figure this out through some research.


For D: We should expect to capture about 5-10% of the market, and grow about 3-5% a year. Meaning that we expect to capture one third of the new college-age clientele that move into town. We will work on this a lot more, and so some research on it as well.


For E: We are planning on market penetration by offering a low priced venue. Unit prices of Drinks are $3, Cover is $10, Food is $7, Entertainment is $8. Unit costs are Drinks are $0.75, Cover is $0, Food is $2.45, Entertainment is $4. Our unit sales are expected to be: Drinks are 56,000, Cover is 19,500, Food is 14,000, Entertainment is 13,600. Our Sales Volume in $'s is Drinks are $168,000 , Cover is $195,000 , Food is $98,000 , Entertainment is $4108,800. For more info, Open Sales Forecast.xls


For F: See attached spreadsheet of the Sales Forecast. Open Sales Forecast.xls <-- This will also show us our unit price and cost.


For G: We will be selling our own services and products. One of the major advantages that the "Name of Place" will have over its competition will be its location next to the university campus. In order to reach and maintain a unique image of quality, the Spot"Name of Place" will provide attentive and friendly service. (still need to protect against competition)


For H: The management team is a strong one. Together we share a single vision: to provide a unique and entertaining experience through exceptional service. The "Name of Place" has four owners, Roger Boulden, Carolina Hernandez, Kassie Hernandez and Forrest Ryan.

Roger Boulden has _ years of experience in ________ and has held a management position for over _ years.(I need you guys to fill these in)

Carolina Hernandez has _ years of experience in ________ and has held a management position for over _ years. (I need you guys to fill these in)

Forrest Ryan has 7.5 years of experience in Team Managment, and has held a executive position at Cisco Systems for over 3 years. Forrest holds a Master's in Computer Science from Stanford University, and a Bachelor's in Conceptual Physics. He is currently working towards an MBA, and will be a valuable member of the executive team.

Kassie Hernandez has _ years of experience in ________ and has held a management position for over _ years. (I need you guys to fill these in)



For I: I can volunteer for this if nobody wants to do it?


For J: We need to do this. Base it upon the Bar/nightclub industry.




Okay, so we need to figure out how you guys want to divide this up. Since I am unsure of your areas of strength, I can't just assign them. So please pick an area that you feel strong in, and get after it. Just keep me and the others posted as to what you are doing, and try to have it done within the next few days.

Many Thanks,

Forrest

Attached to this post:
Attachments: Sales_Forecast.xls (33.5 KB)
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Roger_Boulden

i can do D and J to start and then whatever else we need.

after digging around i am going to ask about it tomorrow
Edited by Roger_Boulden, Mar 22 2011, 08:37 PM.
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Roger_Boulden

For D: We should expect to capture about 5-10% of the market, and grow about 3-5% a year. Meaning that we expect to capture one third of the new college-age clientele that move into town. CSUMB currently has 2,608 students enrolled between the ages of 21 and 29. This means that there will continuously be new cliental year after year. There are three bar/nightclubs in Monterey, that offer a high energy dance scene, and there is a rising demand for such clubs.

(Planet, Blue fin, Hula’s)dance scene (Bullwackers, Luxe, Carbones, Doc rickets, Britannia arms) bars/ nightlife
i can add more just let me know. i talked to miklessen and we can print of the finnancial statements in the library on monday for J
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Forrest_Ryan
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That's Perfect, thanks Roger.
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Roger_Boulden

Is there anything else we need to do?
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Carolina_Hernandez

Hey guys for C i got the population projection for Monterey County
age 20-24: 2011= 34,087 2016= 34,087 2021= 35,010
age 25-29: 2011= 34,523 2016= 35,490 2011= 36,049
age 30-34: 2011= 30,926 2016= 33,144 2011= 34,163
age 35-39: 2011= 25,598 2016= 28,303 2011= 30,576

Im not really sure how to turn this into dollars though.
We dont have class tomorrow so if you all wanna meet up in the library so we can put it all together I reserved a room in the library.
My numbers (831)210-8877, txt me or call me if you wanna meet up.
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Carolina_Hernandez

Oh and just as a side note on Rogers post, Doc Rickets closed and its where the luxe is now
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Forrest_Ryan
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Hey Guys, Sorry I was on a business trip and not in the area.

Anyways, we need to do the PowerPoint, and then put everything on a single piece of paper to turn in.
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Roger_Boulden

Ok can we meet in the library at 11 tomorrow?
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Carolina_Hernandez

Im going to be in the library tomorrow but ill be working on a different project. i can try to drop in to help out for a bit. What did Mikkelson say about the presentation of Monday?
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