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To seize bamboo flooring domestic market share
Topic Started: Jun 2 2015, 02:49 PM (3 Views)
wangkiky


We are preparing to make significant inroads into the domestic market when they found wooden flooring consumer market matures, bamboo flooring very few people interested, how to do? Yongyu Bamboo Industry Development Co., Ltd. chose the difficulties, identify the break points, so bamboo flooring to the "countryside" and then "encircling the cities" to open the domestic market. Yongyu bamboo flooring industry in China is a leading enterprise in the channel this year, we intend to build a big, focus on expanding the 34 urban and rural markets. In the recently signed agreement to deck privacy panels or screenjoin the first batch of more than 30 chain stores, more than half of the shops built in the county-level cities in Jiangsu and Zhejiang, the company official said, the shop more than 80% Yongyu 2009 domestic sales floor to the rural market . The domestic market has just started, "countryside" first wave scraping why?

ZhangFuHai general manager, told reporters that for a long time, the domestic bamboo flooring consumer market is almost empty, a secondary market wood flooring constructed a rich three-dimensional path, bamboo flooring is difficult to open up the situation. Coupled with the high cost of inputs and market media cost a secondary market, bamboo floor "high investment" is not necessarily "high efficiency." But the rural market butcomposite material supplies Dumfries Gallo Vichy contains a huge market potential. Nearly 900 million the number of farmers, farmers' annual revenue growth over the years has remained at around 10 percent, the state continue to increase investment in rural areas and the implementation of the new rural development policy, these are all positive factors in the domestic rural market Yongyu gold rush.

In addition, lower operating costs in rural areas is to attract one of the important reasons Yongyu entry. For example, do not spend much renovation costs, companies can set up a sales showroom in a township enterprise, the cost might be to build a hall half the cost of the same in the big cities. Less than 100,000 yuan will be able to do the agents and dealers in the rural market, sales are also up to several hundred million. cost of wood per square foot Ebner CumbriaUnder the guidance of Hangzhou professional marketing team, Yongyu accelerate the construction of three marketing network. At present, the company initially established in the country more than 30 chain stores, for the rural market, "tailored" the carbonized wood floor, the year is expected to build 80 stores, to seize the domestic bamboo flooring over 25% of the market in five years share.
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