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Create a warm atmosphere emotional marketing
Topic Started: Jul 6 2015, 05:42 AM (2 Views)
wangkiky


In the Golden Week, the major home building materials market can be doing all their marketing war, especially under the market more downturn, major flooring companies naturally sad to give up such a good opportunity, so promotional war also It is fast, whether it is business or home store floor have carried out various activities. Qi Li fired a number of brand promotional big discount In the past the "October", flooring and other home industry to promote continued large wave after wave, many of them big line figure. The industry believes that this year's "11" promotion battle this year may be the last chance for the business market, "stand up" in. Because sales in October each year, often a store can occupy more than 15% of annual sales performance, its important role is self-evident.anticorrosive wood plastic composite material Preheat starting from September, major home stores will carry various forms of promotional activities. Stores and businesses, is starring activities, shopping promotions, businesses let, brand alliances, holiday blasting ...... all kinds of integration of a variety of resources, begun in a big promotion season. Arcade joint flooring and other household brands or own brand alliance organized a "blasting" activities, but also continue to simmer.

For example, Easyhome brand held a joint 60 "home Day" event, consumers can enjoy the products involved 8.8 fold, buy full capacity back coupons and other benefits. In addition, from the "shopkeeper" to "peddler" actively looking for customers, merchants and stores have become proactive marketing approach. Create a warm atmosphere emotional marketing It is understood that, with the home market competition heats up, all kinds of promotional theme emerged, and compared to previous years, this year's "October" period, the various activities of the home market is more "generous" staggering. Only "I pay you buy furniture," "annual discounts" and other activities, more iPhone5s awards, 100,000 sets of household new preferential consumers. Add more brand in the consumer segment with the family, friendship, love, related links, foreign customers not only have a shuttle bus, live performances as well as parent-child educational fun,material used for outdoor porches to look like wood happy and warm family interaction, and other magnificent VIP concert also prepared a free tea, meals, fruits for consumers to enjoy. A renovated house is preparing people said, whether at home or single brand stores, every word in the launch of the promotion is indeed exciting. And part of the floor to engage in activities more and more cross-border brand, and eat and drink play a bought a discount compared to the original single form, content can more abundant. "It seems, in favor of marketing, whether it is a single brand or large home stores have been using a very skilled.

The rise of new media forms of promotion out of new ideas In addition to the scale of activity and promotional efforts, this year's "October" campaign, a number of new marketing approach is also refreshing. There are floor Insiders said that each store brand and similar merchandise, discount efforts, promotions content can not help but like, under almost the same conditions, consumer shopping habits aside, the way activities, attractiveness to consumers It has become an important bargaining chip to store the amount. At the same time, there are stores on the launch of the "new media" in this year's "11" activities.main drain clip on covers swimming pool It is to make full use of the Internet marketing model, combined with the store's own fine operation advantages, and further reduce store diversion costs and improve the conversion rate deal. It is reported that, "11" after, as well as home store official APP formally launched, the purpose is to lead to more consumers by the online and offline, and the use of new media to provide more comprehensive services.
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