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What brand development rely floor
Topic Started: Jul 7 2015, 01:47 AM (5 Views)
wangkiky


When Gothic Lolita wind quietly popular in a few centuries, when Japan and South Korea pastoral style in contemporary popular, we are clearly aware of every thing are "once glorious" moments, and you never know when it will "bounce back" ! But one thing is sure, when the total was difficult to state organs and then explicitly limit "in spring." Flooring industry after half a century of development, discount decking building material athenshas created a number of industrial peak. In the commodity economy more mature age, in order to honor the brand was born three - national free products, China famous brand, well-known trademarks in relatively long days boost the fast-growing Chinese flooring brands. But on May 1 this year, the latest revised "People's Republic of China Trademark Law" prohibits the name of "Famous Brand" advertising, the official declaration of the "three honor" to exit the business circle.

Once, flooring company with a "state inspection" of honor, a "green, qualified" initial impression in the consumer's perception of, and in the "Trademark" and "Chinese famous brand" double honor, so that consumers The flooring brands to form a "long history of visibility, wide influence," the ultimate impression. These impressions of the brand, so that the very strength of flooring brands in the terminal sales, home decoration always to be a priority target! When these industries glory receded, flooring brands what is left? How many flooring brand in this environment can be quickly adjusted in order to achieve brand transformation into a truly rely on product strength and service capabilities of the enterprise? Therefore, in such a critical juncture, I have to issue a "floor rely on brand development," insulation ground swimming pool deckthe deep feeling. Floor brand development through strength, including firm size, enterprise funds, production equipment and other hardware, including product richness, degree of innovation, technology and management talent, sale and installation of system software, and only rely on real production and sales factors, flooring brands to In a rapidly changing market situation always invincible! All honors are former glory, all praise is icing on the cake, it is difficult to achieve timely. This is the same with life, and only on its own strength, can build who can not easily shake the cause of the tower, and must not be "shabby"! Floor brand development, should pursue real business to enhance the strength, rather than illusory honor!

As we all know, the price structure of solid wood flooring consists mainly of raw materials, manufacturing, logistics, including raw material costs accounted for the largest share. Raw material prices, increased labor costs to implement the new labor law, to ensure that products, materials grade, so the cost will only increase. With the global economy gradually stabilized, the current volume of the domestic real estate market activity has increased significantly,antislip flooring outside porch consumer confidence and further enhance the public. Middle and upper income groups has been a solid wood floor mainstream consumer groups, their pursuit of quality of life, and therefore pay more attention to the quality of wood floors, with style, brand value and other factors, so often choose products a clear advantage, brand reputation assured high floor.
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