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wei2xian
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Jul 14 2015, 02:21 AM
Post #1
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<p>Wood floor badly hit by the real estate industry, it seems signings, buy, promotions and other life-saving lock became no expansion plastic paneling of bed rooms business, but in fact it did not get much benefit. So, flooring businesses can also try the hunger marketing. Enterprises in the marketing, the intention to reduce production in order to achieve the regulation of supply and demand, manufacturing demand, false, to maintain the higher prices of goods and margins, to leave the market, empty, so that God who sort of hunger . This can not only satisfy customers seeking personalized consumer psychology, stimulate the desire to buy, but also makes the company's products have maintained strong sales momentum. So, how to achieve hunger marketing mean? Grasp the rhythm of the market floor comprehensive market analysis, to grasp the rhythm of the market, the introduction of products for the market, with a strong competitive edge. Hunger marketing The most successful example is the iphone phone for iphone4s, for example, January 13, 2012, iphone4s listed on the first day, all over the country berserk apple, Beijing and even there cattle fight, alerted police of events, Apple announced the cancellation of the store on sale.</p> <p>Meanwhile, the stocking in the first day was looted iphone4s Apple also announced the suspension of sales outlets in Beijing and Shanghai five mainland. Especially the first sale iphone4s China Unicom online business, following the January 13 paralyzed 40 minutes after the early morning, the morning once again paralyzed, many consumers anxious to buy only fancies. In addition, on January 31, in order to avoid the release of the first day of the mainland iphone4s berserk re-staged event, recycled wood plastic lumber Apple announced the launch of a Hong Kong site iphone Yaohao reservation systems, provision of up to two per person to book. Consumers daily 9:00 to 12:00 may submit an application, include full I want to buy their own models, and then wait for Apple Yaohao, drawn to purchase. In the endless stream of news, consumers are more hung higher appetite, hunger is growing. Through a variety of media publicity campaign if you want the product to be accepted by consumers, media publicity is essential.</p> <p>In this regard, the wood floor has its development from the line to the line, only to note how the propaganda. The purpose of media propaganda is to make consumers aware of the existence of such a commodity, and what its benefits are and why we must choose it. When consumers are attracted when complete, is the hunger marketing the best of times. The product itself has core competencies hunger marketing the most fundamental point is that the product itself has core competence is not easily replicated copy, worse still said, hunger marketing runs through the brand of this factor, its operations must rely on product strong brand appeal. If there is no influence of the brand to limit to limit production, raise prices, not only realistic, but also may lose the original market share. Successful hunger marketing can improve product selling prices and profit margins, maintaining brand image, enhance brand value. So was the first flooring company to enhance brand influence, first one step, in order to technological innovation. Three Hungry, seven full. Life diet when such a promotion on the market situation with this logic. Nowadays, consumers pay attention to personality has become fashionable, like when shopping odd novelty seeking divergent, working with plastic decking companies taboo go with the flow.</p>
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