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| Excellent marketing strategy needs | |
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| Tweet Topic Started: Jul 14 2015, 04:59 AM (2 Views) | |
| wangkiky | Jul 14 2015, 04:59 AM Post #1 |
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At this stage, China's overall economy has gradually tend downward trends, the major flooring enterprises are facing increasingly fierce competition in the market environment. In recent years, the flooring industry in terms of growth rate compared to previous years, but showing a slower pace. Today, the development of the flooring industry matures, and small and medium-floor enterprise also faced increasingly difficult challenges to survive. Development of small and medium enterprises struggling to survive floor Although the historical opportunity to reform and opening up unprecedented opportunities for development of SMEs,Eco Outdoor Floorbut many of the current administrative system also restricted the development of small and medium enterprises to some extent the floor, such as small and medium enterprises generally face floor financing difficulties, the tax burden is too heavy, etc. . People, especially the talent is bigger, stronger fundamental. Due to the small size of small flooring company, management is relatively extensive, the brand is weak, compared to large enterprises pay system than the details of a gap, so companies hiring people, keep people more difficult aspects, one from the level in terms of marketing , it is difficult to establish a stable, "Tarawa" marketing team. Marketing is one of many elements in the development of the most important aspects, especially for small and medium enterprises, especially the floor. Due to the small flooring company resources are limited, can not afford the loss, compared to large enterprises, marketing strategy suppliers of wall cladding wood in south africaand tactics for SMEs become very important if the large companies compared to the camel, it is the small and medium-floor business rabbit. Camels can eat or drink for a long time, the rabbit has to run non-stop every day for the food! In fact, many small and medium-floor businesses are not really mature fully considering the available resources to develop a clear and viable business strategy and tactics. The correct concept of small business marketing strategy formulation floor Before talking about the marketing strategy for Small and Medium Enterprises floor must be made from the concept to the existing marketing environment, accurate judgment and understanding, only the concept of the right, the starting point of our thinking in order to properly think about the possible starting point for the right to develop right marketing strategy! Orthodox marketing concept that: Marketing is to meet customer needs, creating value for customers, the key problem is that consumer demand in the face with a number of "suppliers" are doing everything possible to please, to cater to consumers? Some people say, I can create a new class that implements product segments take different routes. Yes, this strategy is indeed incomposite outdoor wall paneling a very long period of time to help many companies achieve rapid growth and even become sub-category leader, but today's market environment provides such opportunities still more? China's small and medium enterprises, including many large floor flooring enterprises are anterior difficult, troubled, precisely because everyone in excess of economic times, still in use consumer-oriented marketing mindset, without taking into account competitors. |
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