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Flooring business collective access to the Internet
Topic Started: Jul 16 2015, 06:47 AM (17 Views)
wangkiky


With the popularity of the Internet factor impact, e-commerce, online shopping consumers form genes promoting elimination of logistics bottlenecks, leading to physical channels sluggish growth, the rapid growth of online shopping channels, floor channels facing a transition and change, O2O is in this environment and background came into being. Industry experts believe that the flooring industry is currently facing O2O understand the business model is not in place, the lack of user resources, technical barriers difficult to eliminate, online and offline service difficult collaboration, and other large data mining and analysis awall planter boxes made with decking series of problems in the building. O2O future trends will be a multi-level, multi-dimensional complex ecological system, to keep the diversity and depth, multi-format co-exist in the development of the industry will be diversified, deep, multi-format trends symbiotic . Flooring industry initiative to deal with the challenges O2O O2O development mode from online to offline, the real economy and online resources through integration with network will extend to the virtual world of the real economy front, offline business can tap into online resources and attract customers, consumers You can go online screening of goods and services, and then go on-line purchase, experience and consumption.

Realize the way they operate, sales channel, channel integration, branding integration and extension, with its core values ??is to enhance the user's experience and interaction, so the shopping process more intelligent, more convenient, is a new business model. O2O core is to achieve online and offline sales channels open up, is a very systematic work, requires companies with large data analysis, user operations, logistics, online payment and other synergies and service capabilities, and online and offline merchandising and operations ability. A single company to complete the job, too risky, capital-level requirements are also higher. While at the technical level is also facing major problems. Floor after floor to the countryside and industry-related stimulus out energy subsidies, sales channels faced significant changes,basement floor composite plastic have benefited from the policy of the flooring market forces no longer have to support more and more companies began to combine the floor with the Internet. Coupled with a large logistics base construction speed and Internet users, currently domestic flooring industry is facing a good development environment, some traditional retailers, manufacturers and entities through the Internet to create O2O model, and actively seek to change channels.

Currently there with TCL as the representative of the leading manufacturers of O2O model to Suning, Gome, represented by floor retail O2O model to Jingdong, Ali, represented by commercial enterprises, such as several mainstream models O2O mode. The different challenges of different business models From the manufacturer's point of view O2O model, its biggest advantage is that vendors can "authentic" way to communicate product value and brandevolve decking dealers wisconsin image to consumers and enhance consumer loyalty to the brand. At the same time, through a unified production and marketing plan, complete inventory and optimize the allocation of logistics, in order to achieve sales of new profit growth point. Such as TCL "double +" strategy, $ 500 million to build a user-centric and achieve from selling products to "selling products + services" in transition, integration development model O2O business products to business users transition "quadruple." To achieve this goal, TCL optimized interface, transaction interface, delivery interface.
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