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| Market sales floor to pick up | |
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| Tweet Topic Started: Aug 25 2015, 01:14 AM (2 Views) | |
| wangkiky | Aug 25 2015, 01:14 AM Post #1 |
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2013 along with the rise in the floor of the rigid market demand is gradually warming trend appeared in sales, compared to last year, some of the line flooring brands in Changsha market has a 30% -50% range increase, significantly increase marketing performance ??? A clearly become the market trend Flooring market can not be underestimated, for the home building industry in the first half of an unusual performance, some professionals said the home market as a whole rose in the first half of this year, the momentum is high, but the capacity increase but also the polarization phenomenon. "Okay,anti uv flooring for 2nd floor deck the better, the difference would be eliminated, while the brutal competition to promote the sound development of the business." In addition to promoting the external market environment, a clearly become the industry's new strategy. Compared to current market there is the phenomenon of unrealistically high price, discount is not clear is easy to mislead consumers, and blatantly sales will gradually become the mainstream. Marketing model diversification Throughout the flooring market in the first half of this year, new listing time is generally delayed. According to industry sources, last year, the market environment is not good, although many businesses avoid the reshuffle but there are still a lot of old stuff hoarding. Since the flooring industry is labor-intensive industries, labor costs and raw material costs in growth this year, interest in the space business was repeatedly compressed, borrow from the 3, April-intensive exhibitions and a variety of store goods sold cheap holidays, at the same time but also for the brand to win more marketing space. However, nine positive Building Material Xiaobian that consumers face "Every festival must Promotions" trend has appeared fatigued, so take the refinement of the road seems to be unique landscape in the first half of this year, businesses will be more energy into the marketing strategy planning and on the quality of the checks. A flooring brand official said, in the first half of this year from the store or whether it is staff training have made adjustments. In the face of the popular "Baotuan marketing", a flooring brand official said absolutely not blindly follow the trend, strengthen channels to promote transparency and product information, real consumer feedback to ensure the credibility of the brand is important. Highlights the advantages of quality and servicewhite outdoor patio fence What consumers buy building materials first concern is? Prices. A brand flooring sparing no effort in the first half started a price war, whether it is the frequency and intensity of activity is unprecedented. |
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8:43 AM Jul 11
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8:43 AM Jul 11