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Marketing and Promotion; Fan Apathy
Topic Started: Jan 23 2011, 10:53 AM (275 Views)
Chet

The Athletic Department as a whole needs to increase public awareness in the Frederick area (largest population center of geographic convenience) to address the attendance concerns of recent years. There have been very few promotional items that have been made "public" that would enhance the visibility of the men's basketball program throughout the region. As Roy Sigler says, "5 bucks is the best value in college basketball", and I truly believe that. The Mount needs to get the word out that the basketball program is worthy of a family's night out for entertainment. I believe that the foundation is in place for this team to be considered a contender for the NEC crown for years to come... it would be great to see Knott Arena packed with a galvanized community! I put a challenge out to the Frederick News-Post and Gazette newspapers to make this happen (as the local radio market is no longer a viable option).
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reclick1

Chet
Jan 23 2011, 10:53 AM
The Athletic Department as a whole needs to increase public awareness in the Frederick area (largest population center of geographic convenience) to address the attendance concerns of recent years. There have been very few promotional items that have been made "public" that would enhance the visibility of the men's basketball program throughout the region. As Roy Sigler says, "5 bucks is the best value in college basketball", and I truly believe that. The Mount needs to get the word out that the basketball program is worthy of a family's night out for entertainment. I believe that the foundation is in place for this team to be considered a contender for the NEC crown for years to come... it would be great to see Knott Arena packed with a galvanized community! I put a challenge out to the Frederick News-Post and Gazette newspapers to make this happen (as the local radio market is no longer a viable option).
Yes, the crowds at the game have been ridiculous. Back in the 90s that place was nearly filled every game and loud. We need more promotions and a more enthusiastic announcer, like when we had the wonderful Dave Owens going wild emphatically at the table. We need a good band there every game to as well as a mascot parading around .
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mountie2

The only promotion that I was aware of this season was the "Elvis birthday" celebration. What a great idea that was - (please note my sarcasm). Who is thinking these things up? Part of the problem, in my opinion, is the associate AD. He needs to go.
Edited by mountie2, Feb 9 2011, 11:38 AM.
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Harry

I love the idea of doing some promotion through the community and the newspapers. Frederick, Carroll County and Hanover papers would be appropriate. Some of their reporters are regular attendees at the games.

One of the ways to effect change is to look to other schools and newspapers - copy the successful methods of others (rather than reinventing the wheel).

However, as a community of fans, we could pitch in rather than simply "issue a challenge". Think of some ways each of us could help; organize and work for change.
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