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| Dad learns of daughter’s pregnancy through Target | |
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| Tweet Topic Started: Feb 16 2012, 03:09 PM (309 Views) | |
| StrmySummer | Feb 16 2012, 03:09 PM Post #1 |
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Storm Goddess
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How much data have some companies collected about its customers? Enough to make a dad learn of his high school daughter’s pregnancy not from her but from an ad mailed to her from Target. Forbes reported on a marketing project Target undertook to identify expecting mothers earlier than their competitors. Andrew Pole, a Target statistician, told the story of a man who went to a store outside Minneapolis and demanded to see a manager. The man was irate that the store mailed his daughter coupons for baby clothes and cribs. The man angrily asked if the store was trying to encourage her to get pregnant. But, unbeknownst to him, his daughter actually was pregnant and expecting. After getting the details from his daughter, he told the manager he owed them an apology. Pole said the store created a “pregnancy prediction” score, based on when people buy about 25 products. Examples include when people buy large amounts of scent-free soap, extra-big bags of cotton balls, hand sanitizers and washcloths. The store can customize letters through a Guest ID, which is uniquely assigned to every customer. Not only does it keep track of everything a customer buys. It also has information like age, marital status and whether you have kids. Pole told The New York Times, which first reported the story, “We are very conservative about compliance with all privacy laws. But even if you’re following the law, you can do things where people get queasy.” The company eventually tweaked its ad mailing policies after seeing how random groups of women reacted. The Times noted the store eventually prevented Pole from talking with them. The report notes Target is by far not the only business that has a “predictive analytics” department. Grocery chains, investment banks and even the U.S. Postal Service also have them. http://myfox8.com/2012/02/16/dad-learns-of-daughters-pregnancy-through-target/ not sure how i feel bout this....in some ways it's too big brother, in other ways they can specifically market to certain groups, but i think they should do that random, not to specific ppl |
![]() "Beginning now, let's play more, kiss more, love more, let's be so close that when one of us cries, the other tastes salt." | |
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| Max | Feb 16 2012, 03:34 PM Post #2 |
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Pickle barrel, pickle barrel, Kumquat!
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Yeah, I have mixed feelings about this as well. Hell, even Amazon.com's "expert system" gives me the willies sometimes! It's just too good at predicting products I might like to buy! |
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| StrmySummer | Feb 16 2012, 03:51 PM Post #3 |
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well, i can see that though, because you're buyin stuff from amazon and they aren't really mailing anything to your house, which target is evidently gettin the info from your bank card or whatever because unless you're shoppin at target.com you aren't givin them your address, etc.....just payin cash, check, card so that's a bit much for me....amazon, you're purchasing stuff online and the products they show are based on past searches/purchases, but you have a profile w/ them if you've ever bought anything.....just slightly different |
![]() "Beginning now, let's play more, kiss more, love more, let's be so close that when one of us cries, the other tastes salt." | |
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| Max | Feb 17 2012, 08:52 AM Post #4 |
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Pickle barrel, pickle barrel, Kumquat!
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True. It just shocks me sometimes when you're on a site with advertising by Amazon and they suggest things I'd like to have! I guess it's using my IP address to do that? |
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| StrmySummer | Feb 18 2012, 12:56 PM Post #5 |
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i wouldn't think ip address, maybe cookies/search history |
![]() "Beginning now, let's play more, kiss more, love more, let's be so close that when one of us cries, the other tastes salt." | |
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| Max | Feb 21 2012, 05:47 AM Post #6 |
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Pickle barrel, pickle barrel, Kumquat!
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Sorry if I took your topic off-topic. I myself find the actions of some stores intrusive, but it does lead to saving money for consumers. |
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| Isis | Feb 21 2012, 06:51 AM Post #7 |
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The Goddess of Darkness & Desire
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This is normal marketing, Its sad but we are a open to free market laws that allow way to much of our personal information to be sold and shared all in the name of the holy dollar.....
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![]() ![]() ![]() ![]() Isis, The Goddess of Desire & Darkness. In The Darkness, We Find The Light. This is a Drama Free Zone..! | |
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| StrmySummer | Feb 22 2012, 02:03 PM Post #8 |
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Max, you weren't really off topic.....it's cool ![]() indeed Isis.... |
![]() "Beginning now, let's play more, kiss more, love more, let's be so close that when one of us cries, the other tastes salt." | |
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