Welcome Guest
[Log In]
[Register]
| Birth of brand Pandora | |
|---|---|
| Tweet Topic Started: Nov 5 2014, 11:07 PM (15 Views) | |
| bromtyu | Nov 5 2014, 11:07 PM Post #1 |
|
Newbie
![]() ![]() ![]()
|
The main success of Pandora Jewelry has largely been a great enigma; but many pandora charms credit the provider for pioneering a brand emerging trend in the Australian jewellery sector. COLEBY NICHOLSON meets the man behind the tiny minimal charms that became an internationally phenomenon. Many people, including entrepreneurs, do not understand branding. More than a emblem, label or trademark, makes instil a feeling in consumers, making an indelible notion upon users so enthusiastic that the emotion of the item transcends the product itself. However , brand recognition from one marketplace does not transfer automatically to a different. Therefore , a brand can be dramatically successful in one country rather than another. In fact , a seriously entrenched brand in one state, often has to start over simply because "just another product" when it enters a new market. It must then work hard to gain company status. Believe pandora black friday charms it or not, there was a time anytime nobody knew Pandora Expensive jewelry. That time was only three years ago. Ask Pandora director Per Enevoldsen if your dog ever thought the business using the in Copenhagen in 1979 would become a worldwide trend and he laughs. "At virtually no stage did I actually dream Pandora would come to be what it has, " the person says. "One of the good reasons is that we have always been as well busy concentrating on new types and product quality, which the success sneaks-up on you. lunch break If you call pandora charms doubling revenue every year since 2000 the sneak-up, then that's what Pandora did. From a simple turnover of around $US4. 5 million in 2050, retail sales have grown to $US500 million in 2007. One's first impression of Enevoldsen is that he's not outlandish by any means, quickly apologising with regard to his "poor English" although there is no need to do so. As any production-minded person would be, he is matter-of-fact in explaining everything. The business enterprise started in 1979, when pandora christmas charms Enevoldsen had a small jewellery go shopping in Copenhagen. Then a goldsmith, he began importing jewellery by Thailand in 1982. Along the way, started arranging for his own designs to get made. After various attempts at managing production through afar, and with sales considerably increasing, Enevoldsen decided to set up his own manufacturing facilities for Bangkok. In 1989, he / she moved to Thailand in reference to his wife Winnie and set-up a small manufacturing facility in Bangkok, employing 10 people. Ten years later, the business' earliest charm bracelet appeared. However, this wasn't the Pandora everyone knows today. For starters, the idea didn't yet have the Pandora name. welcome to our website: http://www.shop2015uk.com/ |
![]() |
|
| 1 user reading this topic (1 Guest and 0 Anonymous) | |
| « Previous Topic · Off-Topic · Next Topic » |
| Track Topic · E-mail Topic |
8:47 PM Jul 10
|




![]](http://z4.ifrm.com/static/1/pip_r.png)



8:47 PM Jul 10