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| On this day - 1922 (Reader's Digest); February 5th | |
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| Tweet Topic Started: 5 Feb 2016, 08:03 AM (192 Views) | |
| daib0 | 5 Feb 2016, 08:03 AM Post #1 |
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Inter-Forum Gamemaster!
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Sunday, February 5, 1922. : The first issue of the Reader’s Digest is published The Reader’s Digest is a monthly magazine with a global circulation of 10.5 million. Now published in 21 languages as well as Braille, it began as a simple collection of condensed magazine articles on a wide range of topics, designed to appeal to a variety of readers. William Roy DeWitt Wallace was an American soldier who, while recovering in France from injuries he sustained during World War 1, spent his time reading American magazines. Upon his return to the USA, he started researching articles and stories suitable for abridging into a single magazine. He showed his collection to the sister of a college friend, whose positive and enthusiastic response led not only to their marriage, but to the public debut of a new magazine. In October 1921, the pair were married. Four months later, they decided to publish their collection under the name of Reader’s Digest. Due to lack of interest from commercial publishers and retailers, they opted to market it by direct mail. The first edition of the Reader’s Digest appeared on 5 February 1922. Its projected net income was an estimated $5,000. By 1929, thanks to Wallace’s ongoing research into the nature of what his reading audience wanted, the journal had acquired 290,000 subscribers, giving a gross income of $900,000 a year. The Reader’s Digest has continued to appeal to the wider public, with its circulation continuing to increase; it has also embraced modern technology, now being offered in a digital format. ![]() |
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8:33 AM Jul 11